Home is Where we Hook-up

April 3, 2008

Searching for Bimbo

Filed under: Travel,Travel in Mexico — Heligypsy @ 3:33 pm

Back in January, two months after Keith and I had been traveling through Mexico and into Belize, my friend Rich with Gadget’s Airstream Chronicles posted a blog called The taste that will melt your butter…uh huh. In this blog he posted an adorable picture of his girlfriend Sadira posing next to a Bimbo bakery truck. The two of them clearly had a great time with this companies choice of branding, slogans, and interpretation. Read his post, he looked it all up and laid it all out.

Why is this important to my blog? Well, it is a great example of how quickly I get used to my surroundings. Bimbo trucks and product are EVERYWHERE in Mexico, yet, until his post I never even gave it much thought. For the last two weeks I have been trying to capture just the right Bimbo picture, something unique to Mexico. I hoped to see one of these big delivery trucks jammed in on a tiny little dirt street in Acapulco or Puerto Vallarta, unloading it’s breads and cookies – I have yet to be quick enough with the camera.

As we left Zihuatanejo we stopped at the massive grocery center, Commercial Mexicana to stock up on supplies. At checkout Keith says “Paula, look behind you…”


And in our cart was a loaf of wheat Bimbo bread and Bimbo hot dog buns. I can’t read the snappy slogans, so I have to leave that research to Rich. Good fun 🙂



  1. Bimbos are everywhere down there, huh?

    Comment by JennH — April 5, 2008 @ 9:46 pm | Reply

  2. That’s fantastic. With all the other crazy English-named products in China, I’m shocked we don’t have this one. I’m sure the Inca Chips would go over well there (they’re “Ethnican Flavored”).

    Comment by China-Matt — April 16, 2008 @ 3:34 am | Reply

  3. Had to share with you…we saw a Bimbo truck near our neighborhood the other day. It took me a second to remember why that name was ringing any bells.


    Comment by Andrea Kalli — June 22, 2008 @ 12:36 am | Reply

  4. Bimbo is the abreviation of Bimbollo (a spanish Word than means “Bun”): See: http://ww.spanishdict.com/translate/bimbollo

    Comment by Bimbollo — March 30, 2009 @ 10:20 pm | Reply

  5. Bimbo comes from playing with the word “bambino” which means child in Italian, “Bimbollo” is a registered trademark of Grupo Bimbo. You can find Bimbo products all over the USA

    Comment by Fernando — July 1, 2009 @ 9:59 am | Reply

  6. Well… as a Mexican I grew up listening that brand, and I never realized it meant something else!!!
    It’s like one time when I arrived to Guatemala for the first time and saw a logo with the name CLARO!
    My friends and I (2 Swiss, 2 Mexicans) instantly related that with something like Coke or Big Cola (here in Mexico), and we even went to a store to try it out! We were looking for it on the fridge, we were sure it was soda, and then the girl from the store started laughing at us cuz we would never find that on a fridge. It ended up being credit for the celphone!! After these years we still remember that… we LOL-ed so much!

    Comment by Daniel — September 17, 2009 @ 4:29 pm | Reply

  7. Well… I forgot to point out that in the US it actually exists BIMBO.
    When I went to Texas, i back packed from Brownsville to Mc Allen and all the way up to Houston. There’s Bimbo all around those places, (not in Houston though). Somebody knows about someplace else inside the US?

    Comment by Daniel — September 17, 2009 @ 4:35 pm | Reply

  8. hi guys im from mexico and this is like the version of ms bairds its huge as of matter of fact bimbo now owns mrs bairds bakerys um so yeah its a great pride also look to see more of LA LA milk the yogurts are delicious i think one of the major parts of the growth is the quality of bread and food mexico has my father worked at the plant in Monterrey and the process is controlled and safe try conchas or donitas they are all good bimbo is big in china too

    Comment by Carlos D — December 22, 2009 @ 3:05 pm | Reply

  9. Did you guys know that Bimbo bread bought out from Westin in Canada their entire bread line. That included companies that were originally American. That includes Freihofer, Meyers, Thomas’s English Muffins, Entenmanns, Strohmans,
    Mobely pizza, Arnold and a couple other major bread suppliers.

    Know what Bimbo has done? They have raised the prices on those ‘american’ company products significantly and lowered the price significantly on the Bimbo brand. Not only that, for their drivers who sell, they get 1% LESS commission fror Bimbo than for the other ‘american’ brands.

    Anyone see a pattern here?

    Do the research Rich!! Buy American or there won’t be an America!!

    Comment by Bill — July 9, 2011 @ 6:36 pm | Reply

    • LOL bill, what a freaking ignorant comment, you do know thats how capitalism works right?, you do know that your sweet american companies go to poor countries and pay a POS to the employees right?, get out of your box dude thats just normal.

      Comment by Johnny — July 26, 2012 @ 7:51 pm | Reply

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